HSBC advertising campaign using Male torso from Miletus, c.480 BC (marble), Greek, (5th century BC) / Louvre, Paris, France / Giraudon
Last year, if you were holidaying in Greece or Canada, you may have seen this billboard at many of the major airports promoting HSBC bank.
The 'imperfect, perfect' campaign visually communicates HSBC's core message of having an open mind that is global in outlook. For tourists going through the airport this is a message that provides reassurance and the cultural images should resonate if their travels involve sightseeing.
From cave paintings to contemporary art
For a sense of history, Bridgeman represents many national collections in Europe's most prestigious museums. Spanning from the Bronze Age to the present day, collections housed in such locations as the British Library and British Museum, The Louvre and Musee d'Orsay in Paris, give a sense of each country's position within and throughout a historical arc that encompasses the whole of Europe.